The sign simply says 'The Rush'. The Rush is now closed, has been for several years now. I believe it was due to not paying taxes, but I don't recall the details. I've never been able to get a night shot of the sign for this very reason, bummer.
This sign has changed over the years. From my earliest findings, it was a skating rink under the Cheap Skate chain. As times changed, the skating rink was sold and the building became a night club called 'After The Gold Rush'. The locals generally called it 'The Gold Rush'. It remained this name for many years until Country became very popular in the Twin Cities. The name and format changed and became known as "Rodeo", you guessed it, it was now a cowboy bar. Or at least they tried. Several more years pass, the country craze started to simmer around here and the business went elsewhere. So the format had to change again, plus the name didn't quite fit any longer so it reverted back to something sort of familiar, thus "The Rush". As I've mentioned, The Rush has closed and the building sits vacant. I just wish I could capture it lit up one of these nights.